I don’t really understand why anyone would want to pay Google money for Adwords.
I ran a little experiment recently to promote our web sites using Google Adwords and Twitter.
Here are the results:
The results of my little online marketing experiment show a huge advantage for Twitter with focused search phrases in bios over Google adwords with carefully chosen keywords.
Google Adwords
650 extra hits in 4 weeks
1 hour setting up 2 ads,
Campaigns ran for 4 weeks, cost 1100 sheqels,
Hit Relevance – none. (the keywords people actually used to arrive at the site were not the keywords I chose)
Twitter
2000 extra hits in 1 day
5′ in Twitter to create a user security_expert
1 hour in Twellow search looking for CSO, CISO, Chief Information Security, Security Director etc… in bios (about 300 people)
5′ posting 5 tweets from my blog
Campaign ran 1 day, cost: 0 sheqels
Hit Relevance – good, no spam on the blog in this 24 hour period (good sign…)
Now – I have to explain to my wife why I wasted 1100 sheqels on Google instead of  (insert requirement here)