Lies of social networking

Is marketing age segmentation dead? My sister-in-law Ella and husband Moshe came over last night for coffee. Moshe and I sat outside on our porch, so he could smoke his cigars and we rambled over a bunch of topics, private networking,  online banking and the Israeli stock market.  Moshe grumbled about his stock broker not […]

Pharmaceuticals and Kirby vacuums: The last bastions of door-to-door sales?

My research article on “Social software – Reconstructing the market boundaries of pharmaceutical sales” was published on the rapidly growing UK healthcare site PharmaPhorum yesterday –  one of my first forays outside the data security space in a long time but a direction with a potential to make a big change in the way pharmas […]