Part III – Applications of social software for pharmas
In my previous post I attempted to build an argument that “classical” consumer social media like Facebook is not a good fit for a pharmaceutical company due to the way they market innovative drugs.
Part I – Pharmas and social networking
I was talking to some folks at a big global pharma last week and I discovered that pharma doesn’t like social networking. (Give me a break – I’m a software security guy, I think about these things in terms of threats to intellectual property and I thought everyone “gets” social networking). If you understand how […]
Social networking business models
A colleague who has a startup in the US for social networking for doctors was whining to me the other day that advertising business models are dead for everyone except the top 5-10 Internet properties like Yahoo and Google. He said that Google does a great job of aggregating ads from small Web site but […]
Social networks, not branded networks
Apparently people in a social network like Facebook don’t mind the ads but they would not join a branded group according to this article Social network users reluctant to join branded groups Less than one third of social network users would be willing to join a brand’s group even with the offer of exclusive or […]
Facebook-the wisdom of crowds is the security of crowds
Facebook management are correct in their policy of not vetting applications and letting the wisdom of crowds become the security of crowds. The best security countermeasure is a lot of eyeballs and 3 people tackling a terrorist in an airplane is the cheapest and most effective anti-terrorism measure. Fifteen years ago when I worked at […]
