Pharmaceuticals and Kirby vacuums: The last bastions of door-to-door sales?
My research article on “Social software – Reconstructing the market boundaries of pharmaceutical sales” was published on the rapidly growing UK healthcare site PharmaPhorum yesterday – one of my first forays outside the data security space in a long time but a direction with a potential to make a big change in the way pharmas […]
Peer support for care givers
It’s the 9th Jahrzeit (annual anniversary) of my Mom’s passing away at age 76 from MSA (multiple system atrophy). There is a lot I can and probably should write about this but there’s no way back once you get MSA. My Mom was clear of mind but almost unable to speak properly towards the end […]
Part III – Applications of social software for pharmas
In my previous post I attempted to build an argument that “classical” consumer social media like Facebook is not a good fit for a pharmaceutical company due to the way they market innovative drugs.
