Part III – Applications of social software for pharmas
In my previous post I attempted to build an argument that “classical” consumer social media like Facebook is not a good fit for a pharmaceutical company due to the way they market innovative drugs.
Part II – Why pharmas don’t do social networking
If you understand how pharmaceuticals are sold, this is not surprising. What is surprising is that a lot of people seem to think it’s just a question of time before pharmaceutical companies like GSK get into social media. I claim that a fashion trend doesn’t make a business case. The buzz of social media and […]
Changes in pharma sales
Poland is leading the way in Europe with a new law enacted as of December 1, 2008 that prohibits medical representatives from visiting doctors during business hours. Reps are a good source of spoon-fed science for docs, not to mention the free samples and perks at conferences. However – over 90,000 doctors in Poland have […]
