The death of age in market segmentation
I first got wind that age as a marketing segmentation parameter was becoming much less relevant about 3 years ago when I paid a sales call to Castro Model ( a big Israeli fashion house with a chain of retail stores) to try and sell them a data loss prevention solution from Fidelis Security Systems. […]
N Digital TV data breach in Poland
Polish digital TV broadcaster N (owned by ITI Neovision) has disclosed a breach of customer data records – after PII was discovered accidentally on the Net by a subscriber via a search engine. The partner who manages our offices in Warsaw (the team specializes in high end data security consulting and DLP projects in Central […]
Social networking business models
A colleague who has a startup in the US for social networking for doctors was whining to me the other day that advertising business models are dead for everyone except the top 5-10 Internet properties like Yahoo and Google. He said that Google does a great job of aggregating ads from small Web site but […]
Social networks, not branded networks
Apparently people in a social network like Facebook don’t mind the ads but they would not join a branded group according to this article Social network users reluctant to join branded groups Less than one third of social network users would be willing to join a brand’s group even with the offer of exclusive or […]
Facebook-the wisdom of crowds is the security of crowds
Facebook management are correct in their policy of not vetting applications and letting the wisdom of crowds become the security of crowds. The best security countermeasure is a lot of eyeballs and 3 people tackling a terrorist in an airplane is the cheapest and most effective anti-terrorism measure. Fifteen years ago when I worked at […]
Social media cell phone
The newspapers this morning online and print, had a number of items citing how Obama won in the social networking space – au contraire – Obama won the election because he sold Americans a message of hope, even if it was modeled on a character from the TV Series “24”, The majority of Americans are […]
