Part III – Applications of social software for pharmas
In my previous post I attempted to build an argument that “classical” consumer social media like Facebook is not a good fit for a pharmaceutical company due to the way they market innovative drugs.
Part II – Why pharmas don’t do social networking
If you understand how pharmaceuticals are sold, this is not surprising. What is surprising is that a lot of people seem to think it’s just a question of time before pharmaceutical companies like GSK get into social media. I claim that a fashion trend doesn’t make a business case. The buzz of social media and […]
Part I – Pharmas and social networking
I was talking to some folks at a big global pharma last week and I discovered that pharma doesn’t like social networking. (Give me a break – I’m a software security guy, I think about these things in terms of threats to intellectual property and I thought everyone “gets” social networking). If you understand how […]
Less regulation, increased data security
Data security compliance regulation such as PCI DSS 1.2 is a double-edged sword – as a security checklist it’s an important step for the payment card industry but too much regulation, especially for small to mid-sized businesses is too much of a good thing. As my maternal grandmother, who spoke fluent Yiddish would yell at […]
Social networking business models
A colleague who has a startup in the US for social networking for doctors was whining to me the other day that advertising business models are dead for everyone except the top 5-10 Internet properties like Yahoo and Google. He said that Google does a great job of aggregating ads from small Web site but […]
The role of leadership in protecting data
Is a little fear in the workplace a good thing? Management Rewired, is a new book by the consultant Charles Jacobs. Instead of standardized procedures, dictated targets and harsh but true feedback, Jacobs suggests we’ll get better results “if, rather than trying to thwart their natural inclinations, we just accept how people behave and make […]
What is a DLP solution?
These days everyone has a DLP solution – it’s like a Dilbert cartoon. The latest and definitely most effective DLP product is – you guessed it – the venerable Cheyenne Arcserve Backup. I got this in the email today. THIS FEATURED DOWNLOAD SPONSORED BY: CA IT Problem: IT managers are expected to withstand a wide […]
Very large scale digital asset collections
The next age of discovery is upon us it seems. A digital arms race has been heating up in recent years as companies pour millions into large-scale digitization projects, including Microsoft’s effort to scan 80,000 books at the British Library and IBM’s multimillion-dollar project to create a virtual version of China’s Forbidden City By taking […]
Imperfect knowledge security
Keeping the organization robust in a highly dynamic threat environment Our capacity to predict will be confined to . . . general characteristics of the events to be expected and not include the capacity for predicting particular individual events. . .Yet the danger of which I want to warn is precisely the belief that in […]
Pharmas, Web 2.0 and regulation
For a change – ethics based regulation that differentiates between the medium and the message. Dr. Jean Ah Kang, works at DDMAC and is in charge of Web 2.0 policy development. She speaks very well at her interview with Mark Senak, a regulatory affairs lawyer ( eyeonfda.com ). Here is the podcast: FDA’s views and […]
